Archive for the ‘Advertising content’ Category
Speaking of RSS I want to focus on their value to generate traffic. I do not fumble or get entangled in the technical specifications to explain but I will say that is a family of web feed formats that is encoded in a language called XML.
But this is not what we really care for our main objective.
The fact is that with this powerful tool you can provide to visitors who subscribe to your website through your RSS link and update automatically. Enabling an account to access this service from Google you can subscribe to websites that offer you the possibility to subscribe via RSS and look into this account the various updates to such sites.
That is, if you’re interested in site A and B, but also the C, D and F, you would be a considerable loss of time to visit each of them for new publications on your areas of interest , and the “risk” of not finding new information in more than one of these sites.
So … What is the advantage it gives you the RSS?
As you can see for updates on the various sites from one place, so you have 1, 5, 10 or 15 sites. All in one place. So you save a huge amount of time, especially when you go to many places.
But that is only part
What you just mentioned is the RSS from the standpoint of the average user who wants to save time, but now we see what we can do from the point of view of advertising content, ie from ours. Today the concept of Web 2.0 is widely known and its technological complexity is even greater than that of the RSS, which is an element of it, so without going into details, I will mention that social networks like Facebook, Twitter, among others are part of this great new world, then …
If we associate the possibilities of these tools we can build an empire of information.
How? It explains how
Suppose you publish a marketing. article on your blog and this article is published automatically at a time on Face book, Twitter and in another blog, at the same time … it sound interesting? Yes!
Imagine the power and scope is achieved when the users of Twitter, Face book and followers of other blogs of yours, have access to an article published in your main blog. If you get the idea and apply it to expand your contended have accomplished throughout the network and with a huge potential to build trust and position yourself in the marketplace as an expert in your specific area of knowledge.