Archive for the ‘Financial capital’ Category
Globalization has led to the foundation of competitiveness varies. Years ago, physical and financial capital is not enough to succeed, but now are human resources who have taken important.
Policies and actions needed by the company to promote gender equality in the workplace creates a competitive advantage that other companies cannot be achieved, because the potential for poor women is explored and is a breeding ground for new projects. Merger, promotion and retention of women in the workplace enable the company to compete in innovation, reputation for quality, and service.
Additionally, motivation, commitment and satisfaction, and women can grow as a result of gender equality measures, in addition to reducing absenteeism and the displacement in the workplace, labor becomes heterogeneous, and with a new spirit of innovation reinvents capacity. This equation is really simple, the size of gender led to improvements in the relationship between companies and employees (as), and that they feel comfortable with workplace policies that translate into improved productivity. It is evident that “employees are encouraged to produce 60% more performance than those who did not spark in their work” [1].
Clearly there is also increasing the company’s reputation, and consumers often prefer brands and companies considered to have a good evaluation in areas related to corporate social responsibility and gender equality issues into space more composed and sensitization to more consumers. Reputation also matters in the business community, thereby increasing the company’s ability to attract capital and partners.
Besides the fact that the company takes steps towards gender equality means that the risk or crisis situations, by having social support, handled better. In the end, a sustainable company from time to time to the community, as a strong corporate social responsibility and employee commitment, improved corporate image and reputation.