Archive for the ‘Lowest prices’ Category
Copies labs lowest prices plus deliver a volume of samples can not be matched, and sponsorships to physicians who are our main prescribes, to present them with devices such as DVD, and stereos.
In a country with the crisis in Peru, where savings is smaller than “help”, government policies allow the admission of copies regardless of quality … How can we fight it?
Answer:
If I were you I would wonder why they are so easy to copy their products. How could you design products, or attributes of those products, which are presented in a unique way for you?
Look, is an example in the case of Bayer. I do not think that is more generic drugs than aspirin. You can find a pharmacy bayaspirin, and three or four choices of aspirin to 30, 40, 0 50% of the bayaspirin.
But Bayer’s strategy is not to compete on price, but to strengthen product branding, company image, and perception of “excellence” by the people.
Take the case of laboratory Raffo it took a few years be the only laboratory that had been introduced in Argentina paracetamol.
For several years he took that position being almost a tandem “Paracetamol Raffo.” They sold it at a high price in relation to aspirin.
Began arriving generic paracetamol, until a drug lab launched a consumer product called “Tafirol” which is simply the same drug at the same concentration, and sells it in strips of ten tablets to more expensive than aspirin.
What happened to Raffo? The turtle got away! He thought he would for ever that dominant position, and fell asleep.