Archive for the ‘New advertising’ Category
It seems that today we no longer even good example of how Microsoft or Apple was born, everything has to be faster and immediate, of course: a large scale. This is where, in my opinion, it starts to fail, and that, among many others, one of the reasons for the high volatility of many Web companies and Internet are born and disappear at high speed without even an initial approach “rational” (i.e. the phone Portal “Terra” in Spain was one of the most striking).
From this undeniable reality, it seems that all we move to analyze how and in what way we can demonstrate our ability and ingenuity to develop ideas and projects that will lead us, using our criteria and using the facilities and services offered by Internet, to build models stable business and travel.
That’s when we are examples like Google, Face book or less success stories and more international and local media where, at least so it seems, there is a “magic touch” of genius that allows us a niche in the business world’s elite get introduced into the market via the Internet a product or application unique and incomparable or sell our Portal or a multinational company that bought us a huge price.
So in a time where even Silicon Valley seems to be in crisis it is time to bring back the concept of business model basing network in principle less “intangibles” and “magic” and more “logical” and “business.
First I would choose to take into account the views of those he called “gurus” of new technologies in the same way that we consider the opinion in private matters of a distant cousin you see once a year and we have always gotten along but which neither we know nothing about him or vice versa. Nothing more instructive to see some erroneous predictions about technology that made some of these great gurus of his time that no one remembers now.
Second, keep in mind that is the market that always sets the tone, is always the customer who else understands the product you want to sell, simply because it decides whether to buy or not, and the market is not neither more nor less than people with some conditions that sometimes mark the time, society and the characteristics and socio-cultural environment in which we live. Probably the Google concept or social networks in the early Internet had failed as neither the maturity in the design of the first Internet communications, and their small number would have allowed the current expansion and development.
Finally, consider the indicator of the success of our project’s website (and I think in any field) is not telling us how great it is, let the awards we receive (lately it seems that the more prizes you get, the Innovation, Business Young Entrepreneurs, etc …) be assured that our human resources, economic and above all our knowledge and market dominance will us afford. How many times undertaking a project to reach the moon has not even flied.
Even though 64 percent recognized that suffer information overload, according to the latest study “Return on Attention” Yahoo! Network. This study examines the potential to attract user attention and concludes that “only a deep understanding of the motivations of the user is possible to create effective campaigns that represent a return on investment“
In this sense, the study shows that 67 percent of respondents feel that it is affecting the saturation of content on the Web and 49 percent of them, they worry greatly. In light of the data, the company believes that users “get more information than they can assimilate and find it difficult to remember advertising is not relevant or gives us something new.”
Thus, he warns that this situation makes it “imperative” that reinvents the advertising “in order to attract and retain viewers’ attention with new creative and interactive ways.” Also, remember that relevance plays a “fundamental” and behavioral targeting becomes a “large” value. It therefore recommends the implementation of new advertising techniques on the internet.
Moreover, 83 percent of respondents say that if you pay attention to advertising wants something in return, “if only to make you laugh or bring them something new.” In this line, for users over time is an “increasingly precious, and that 88 percent of them value the time you spend on advertising” increasingly. “
“Today more than ever, we must take into account the motivations that urge consumers to action, because without a consumer insight is impossible to design and implement effective advertising campaigns,” the director Yahoo! Commercial Roberto Campo.