Archive for the ‘Online advertising’ Category
That anyone who has accomplished success is doing things that draws attention to thousands of people. Is it time to put my suit Escobedo? It’s time to pay attention to talent. Many people say “I do not think of anything”, “not to do in Face book, but they all want to succeed in their professions, work, business, etc. What to do, like writing this story of success?
How would you write your own success story in business online? .- Another important thing that we learned from the Internet, is that success comes from anywhere and the most important thing to do is not have money, but the belief and enthusiasm can be achieved. So why celebrate?
Success in life means people behind, people who allow our products are consumed, that our professional services are in demand, attend our presentations, etc. And so we call Internet web traffic, as our website is our Internet presence.
Want to succeed on the Internet is desirable to have more traffic to our sites: blog, videos, face book, etc. The more points we encounter on the Internet, much better, but it is important that all these sites do not mean dispersion, all these places means a single purpose.
Usually we editors are focused on content, and SEO work is delegated to experts, what can we do with the content to succeed?
How is that Internet users choose our sites, and how do we make these users are interested in what we share? This is Internet marketing what does it mean? Read on Wikipedia “is the study of the techniques of using the Internet to advertise and sell products and services. Includes per-click advertising, ads on websites, the mass mailings, search engine marketing (including search engine optimization), the use of social networking and marketing blogs.
Internet is mostly low budget, often free services, but does not mean that success will be easy, although it could be easy; the matter is success is not paid in money, but with emotions, focus, friendship, social skills, etc.
The other end of Internet investments and returns is impressive, Face book; Google, Group on, etc. are examples that we steal the dream. But how can be successful with low.
Life has completely changed thanks to the Internet, people are dating, have a good time, doing business in the comfort of their homes, or in a hotel somewhere in the world.
Now the kids ask for any network What we do today?, And stay hours doing something that entertains them.
How many do free stuff online?
Anyway, how the Internet has changed? Where do we take it all change?
May 17 was held Internet Day, the day of the invention that has changed everything and forever, from social to business models or the entertainment industry.
But the changes did not occur suddenly with the arrival and subsequent popularity of the network of networks. Since the dawn of the Internet to this day, our habits have adapted to the progressive evolution of the Internet.
Long connected with the world
Communications between Internet users started with the revolutionary phenomenon of chats and instant messaging, fast and totally free (apart connection charge).
Now it has become a powerful tool for relationships, flirting and business. IRC channels achieved great popularity, but in recent years have given their position in favor of other forms of social interaction.
A program that will significantly influence the development site: Future Splash Animator. That same year, Macromedia acquired Future Wave and launches the program with the name of Macromedia Flash. Macromedia is in charge of the program to version 8. In 2005, Adobe acquired Macromedia, and since that time, it manages the program, currently under the name of Adobe Flash Professional CS5.
The inability of the HTML standard prior to version 5 to manage videos and motion graphics strengthens Flash multimedia technology as used on the web. Suffice it to say that until last year almost the entire video on the Internet using this technology exclusively. This situation began to change in October last year and 56% of videos on the internet offering its version HTML5.
The development of version 5 of HTML and CSS version 3 has been raised in various ways, questions about the future of Flash. It has also been influential harsh criticism of Steve Jobs to Flash.
Since then, the combination HTML5, CSS3 and JavaScript can offer quality media experience but does this mean the end of flash?
1. Adobe Flash is the most widely used tool for creating multimedia on the network. According to data from Adobe, 99% of the systems of Internet-connected desktops have installed flash player files.
2. In the environment of Flash mobile phones has not achieved the same penetration in computers. Apple does not allow third-party runtimes. Therefore, do not let you play flash files: phone (60% of smart phones), iPod touch (95% of Internet devices) and the iPod, with over 4 million iPods sold during the first half of 2010.
3. HTML 5 is not a closed standard. Ian Hick son, editor of the HTML 5 specification, estimates that 100% will not be until 2022 or later. Anyway, some specifications can be tested since last year. In conclusion, we assess whether the solution can be offered in HTML 5 or Flash is still needed. This will depend on project needs.
4. Only the latest versions of browsers are capable of interpreting the new HTML and CSS. When launching a new version of a browser a minority of users is updated. Most are reluctant to change. The average user delay updating an average of two years. And it is the maximum time. Currently still 13.06% of users who use Internet Explorer 6.0 (released in March 2001). In conclusion, a large number of desktop computer users can not access HTML pages 5.
5. Adobe Flash and Adobe Flash Builder are environments for developing Flash applications with high performance. There is currently no similar development environment for HTML 5-CSS-JavaScript. In conclusion, HTML 5 draft will be more expensive than a similar Flash project.
My advice is that we must assess the needs of the project and choosing the technology. Contact to evaluate your web project.
Even though 64 percent recognized that suffer information overload, according to the latest study “Return on Attention” Yahoo! Network. This study examines the potential to attract user attention and concludes that “only a deep understanding of the motivations of the user is possible to create effective campaigns that represent a return on investment“
In this sense, the study shows that 67 percent of respondents feel that it is affecting the saturation of content on the Web and 49 percent of them, they worry greatly. In light of the data, the company believes that users “get more information than they can assimilate and find it difficult to remember advertising is not relevant or gives us something new.”
Thus, he warns that this situation makes it “imperative” that reinvents the advertising “in order to attract and retain viewers’ attention with new creative and interactive ways.” Also, remember that relevance plays a “fundamental” and behavioral targeting becomes a “large” value. It therefore recommends the implementation of new advertising techniques on the internet.
Moreover, 83 percent of respondents say that if you pay attention to advertising wants something in return, “if only to make you laugh or bring them something new.” In this line, for users over time is an “increasingly precious, and that 88 percent of them value the time you spend on advertising” increasingly. “
“Today more than ever, we must take into account the motivations that urge consumers to action, because without a consumer insight is impossible to design and implement effective advertising campaigns,” the director Yahoo! Commercial Roberto Campo.