Archive for the ‘Sales margins’ Category
A good way to organize your marketing efforts is to have a concrete plan. It is an indispensable weapon for the XXI century entrepreneur – and put it into practice it costs zero weight. Like most entrepreneurs, I resisted for a long time to have one, basically because I had seen so far were very complicated. And the more complicated … less useful they are.
Then I found the marketing plan recommended by a colleague, Jay Conrad Levinson, and I immediately realized I had found what I was looking for. In the twenty-first century marketing can no longer do without a tool to guide you. You can not “play by ear.” You can not create advertising campaigns when you need them – you must plan ahead. What’s more, you must write it down.
A good marketing plan is the map you need to guide you through the turbulent waters of today’s market. It shows you what is your goal, and how to get there. It must be brief and easy to understand.
The Jay Conrad Levinson plan has only seven steps. Mine too, but are slightly different from his. Let’s see …
1. Benefits / Bid – The only products and services that are successful are those that offer benefits exceed its costs. You may already know that several years ago, I had an editorial published in London that the only magazine for MLM and direct sales throughout Europe. Each 72-page magazine cost $ 10! However, offered benefits that were higher than the price people paid for it.
Among them are:
• Articles written by trained most successful leaders in the industry;
• industry-specific ads multilevel;
• Success Stories distributors and new businesses;
• Catalog with over 70 resources to help the distributor to be successful with your company;
• News about events and industry in general.
I have a sales team of my confidence, my product or business idea interesting for me, but I still unsold. I see that the goal is unattainable sales, with only days to finish the month … and spend … and spend their days, approaching the dreaded payment terms.
If you have experienced this situation continues to read, and you may be facing one of these scenarios. And if we look …. We might find answers and solutions.
• Sales targets not met
• Less attractive margins above
• Price War
• Long Sales Cycles
• Recruitment of inefficient sellers
Let’s review what may be happening … You probably your sales strategy is failing at some point.
Unmet sales goals
Ask yourself:
Is there a coherent planning to set sales goals?
Do they meet your goals to a strategy or a “tinca”?
How realistic is my projection of sales?
Do I have the operational capacity to develop my plan of attack to that goal?
The important thing is to have a clear pattern of action and not just expect to sell, but know how I expect to sell and make sure there’s About to sell my products.
Sales Margins
Can be reduced simply because you have not analyzed “which is what will sell” and you keep selling what you “know sell.”
Price War
If you fell into a price war is that you have not sufficiently differentiated from the competition and where it hurts, you’re competing, which will inevitably lead to lower your margins because they sell something to sell all or just do not you get out of your brand as a seller.
Too Long Sales Cycles