Archive for December, 2011
How many times in discussions, in situations that allow more of a look, we act as if ours was the only possible one. We live in worlds interpretation and can not escape this phenomenon that shapes our existence. They are our models that determine to focus our attention in some way, we assign a specific meaning, which in turn relationships and connections with data and beliefs that seem relevant and from this plundered our own interpretations.
The problem arises when we consider this interpretation as a description of reality, without realizing that the way we look at world events, is just that, the way how we observe and interpret.
The knowledge of reality, therefore, is not something we receive passively, but something we build and organize actively. This embodies the paradox that everything we perceive and conceive necessarily the result of our own modes of perception and conception. So, we see the world is according to what we are.
These maps or models to guide us orient ourselves in reality, but not the “reality”. They are just a representation of the same and as such, have distortions, limitations and impoverishment resulting from the peculiar characteristics of each person’s experience.
Duality importance and Mental Models:
- “Very often, one becomes
- on what they think “
- Ralph Emerson
Suppose that one day come to his office and nothing makes sense. He sees a set of chairs and tables full of papers, other people walking and sitting in front of a device with a screen. See a door with a sign with an inscription and the bottom one with the figure of a man. Someone approaches you and says you have to go through the personnel office to update the file and another he mentions a meeting to review a report. But nothing makes sense for you. He can not understand or comprehend anything he sees or hears.
The thought that we should relearn the thousands of everyday meanings we assign to the set of facts, signs and signals that populate our world, we settled into a nightmare. Our senses provide us with data from the outside world, but these data in turn require a process of interpretation to give it a meaning.
Having an online business does not mean being an expert in web design, it must be clear. However, being a total ignorant of the matter probably will make more difficult the road. When I started my online business in 2007 and had knowledge (basic) in some software like Photoshop and Dreamweaver. Managing these two programs was defending me in creating a website. He also knew how the system: domain, server, and ftp. Mean, I knew the basics of placing a website on the air. The good news in all this is that I’ve never been the best in computer operation, that is, that if I learned it, anyone can!
But the good news does not stop there …
Currently creating a website is much easier if we turn to systems such as Blogger.com or WordPress.com. These two blogs allow us to create an easy and free. Despite this I highly recommend that you seek to train you in these matters. In almost any city in the world offer courses in web design and would be good to take one, even the basic level. That’s my first suggestion.
Remember that you also have your friends Google.com and YouTube.com, where you can drop the term “Web Design Tutorial” or “How to Create a Web Page” and you will always find answers. Going back to Blogger and WordPress, they are platforms for creating blogs.
My second suggestion: if you think big and serious business and profitable you must have your own domain, ie, not having any of the 3 endings that I have shown (. Blogger.com. Word press.com or. Type pad. com or any other that exists in the market).
How is that? It’s easy, purchasing the domain you want (if available). There are many websites that sell domains. At the end of this article I show you the place where I bought it. After you have a domain hosting service contract. At the end of this article also shows you a financial provider and highly recommended.
After you have a domain and your hosting account to decide which platform is used to manage your website content. As I said at the beginning, I used to use Dreamweaver, you can design HTML page. However, it is now easier to create a web site if you use WordPress. It turns out that the people of WordPress also gives you the opportunity to install its content management system on your site for that which can handle such as a blog, no need to place. “Word press.com” at the end of Your Domain ie only place. “com”.
I firmly believe that in life there is a kind of magic that everyone can achieve acting on our behalf, but we need to ensure that this occurs. The secret to this spell to work and help us achieve our highest aspirations in the personal, occupational, or business has been transmitted through the centuries, but only a small proportion percentage of human beings through the ages has failed to benefit from it.
Some have not used it because they never learned, etc., because their existence known, however, believe it or not, or what is more common, were not willing to pay the price they have important things you want. This happens for example with some athletes with extraordinary conditions, but who do not know how to make.
The key that could change our lives and us into a new and unknown world of possibilities, which we have every right to enter and enjoy, demands something from us that, contrary to what one might think, is more a matter of attitude and decision-making that sacrifice.
This is so because although we need to act differently and have more energy, as soon as we started on what we might call this new adventure, trying to get the desired goal, almost immediately, a state arises in us of mind that probably did not expect. This new emotional state, our engines ignite and propel us to try to achieve our immediate goals, making this attempt at an interesting and even fun activity.
What we must always keep in mind is that the intensity of our desire, our firm intention to do so, the faith that we will get, and the first step that we take for this purpose, which can be a step very small, depends on us the appearance of enthusiasm and energy, which are great fuel, which will allow us to do things that will surprise ourselves about what we can do.
So they say, and rightly, that when we started working on something really important to the universe conspires to achieve our purpose. This might seem an exaggeration, it is not, and there are many people throughout history have borne witness with their words and deeds.
Developing sales strategies, rather than a step in the assembly of a business, be an employer’s continuing work on the web. His business management will be focused on this point throughout the life of your business.
The market is the court fight in which “are the roosters.” Someone once said in English: “Business is messy” (The business world is dirty, cloudy). And sadly so. It takes guts, persistence and patience. Each employer must assume the role of a true guerrilla to excel in the trenches of small business. This is where the success or failure of the enterprise.
As in the offline world, the person who can sell their products and services it will highlight the one who does not know how, regardless of the quality of their products, from diplomas to have the employer and the amount of resources which it invests. If you do not know how to market, will not stand.
Why Many People Can not Sell
If these statements intimidate you, do not worry. Welcome to the club! One of the main reasons why many people do not even engage in a business, believing that “no pasta” to do so and refer specifically to their selling skills.
It is because most people do not know how to sell. Do not know, because I just never learned. No wonder, since the traditional approach to education is always well prepared to enter their students into the labor market, not a business. It encourages the entrepreneurial spirit of its students.
The formula for success that is transmitted in the vast majority of educational institutions is: “Be strong, get good grades and you’ll be fine.”
While the formula is wrong, I think it is incomplete. A missing ingredient I like to know to sell. It is so important. The world is full of very capable people who have struggled tremendously, have a number of important qualifications, but can not sell their knowledge, products and / or services.
Do not know how to value what they offer and are afraid of rejection. At the time of claim increased benefits for their contributions, are intimidated and choose to stay where they are, without reaching the level of income that its services or products will be raised.
The good news is that the ability to sell can learn
You say, “Well, Bettina, some people are born with the talent to sell and others do not.”
I do not share that view. While there are people who possess character traits that help them when running a business, I think every skill you can learn. Some will be more difficult than others, but all, even the most timid, can learn to use effective sales strategies, both offline and online businesses.
When we talk, we conducted a series of choices about how we will express the experience in a given time. Most often this choice is made unconsciously and depends on all the experiences, experiences, blocks, etc.. we have experienced throughout life. The human being is a being communicative excellence, we are continually providing information for the various channels of the senses: the voice, gesture, our posture, and so on.
Optimize Communication
In man or woman, communication is a process involving equal brain structures, social and cultural rights. Edward Hall, the famous American anthropologist, argues that to understand people better, it is better to focus more on what it does, that what he says.
To communicate more effectively is extremely suitable implicit understanding is that non-verbal language.
Communication Failures
There are mainly two reasons for most failures in communication:
1. The inability to perceive things
2. The inability to repeat success
First, people are not good communicators often do not realize that they have that problem. Maybe you’ve heard the phrase “I know exactly what the customer wants and this is” only to discover that this was not at all the product that the customer wanted. Sometimes people do not realize what is happening because you are too conscious of itself.
Second, most good communicators do not know what they are and therefore can not be effective in a conscious way.
Most professionals in the fields of sales and management does not understand what they do to succeed. Thus, when something works well one day, can not repeat it the next day and in the same way, they can teach their skills to others.
The key to being an early adopter communities
Therefore it is essential to avoid the two errors mentioned above. How?
1st advice. On the one hand, conscious observation and internal analysis of each individual to discover the values and defects can be corrected. On the other hand, step by step analysis of the behavior can become aware of the processes that are activated in each action, and so repeat the same sequence in a future similar circumstance.
A quick way to increase your prospect list is by renting lists of people who have already purchased products similar to yours. Look in the yellow pages under “Direct Marketing” to find companies that rent these lists. Remember that customers develop a list of assets also increases the value of your business at the time of sale.
Creating effective direct marketing packages …
These are the “12 Commandments” you should always check to be present in the letters you write. Break these rules at your own risk …
1. Always use a headline – Use your best interest, a hidden benefit or creates curiosity in the headline;
2. First sentence or paragraph – which develops in the title or use a story;
3. Tell the reader what you get if you use your product or service;
4. Add more benefits (use a numbered list);
5. Increase credibility with testimonials from your customers and / or experts;
6. Use subtitles to separate sections of the letter;
7. Tell the reader what is going to lose by not accepting your proposal;
8. Writes the offer so that your readers think is a real “bargain”;
9. Always offer a generous warranty;
10. Incorporates an incentive to respond quickly;
11. Always use a P. S., and
12. Always, always includes an order card. Tell them exactly, step by step how to order.
3 ideas to improve your promotions …
1. Record your best seller while selling a product to capture the key points used to sell from person to person. Duplicate this in your letter or notice to radio or television and you’ll have your best seller available at all times.
2. Create a box of examples – good advice cuts, collects good cards and brochures, ads that have used and you got good results. Collect information and good materials to avoid having to “reinvent the wheel” when you have to design a promotion. Do not just ask your customers to order based only on price and product name. Sell them the product in writing as if it were face to face, tell a story. Adapt successful letters and have a huge advantage over your competition.