A quick way to increase your prospect list is by renting lists of people who have already purchased products similar to yours. Look in the yellow pages under “Direct Marketing” to find companies that rent these lists. Remember that customers develop a list of assets also increases the value of your business at the time of sale.
Creating effective direct marketing packages …
These are the “12 Commandments” you should always check to be present in the letters you write. Break these rules at your own risk …
1. Always use a headline – Use your best interest, a hidden benefit or creates curiosity in the headline;
2. First sentence or paragraph – which develops in the title or use a story;
3. Tell the reader what you get if you use your product or service;
4. Add more benefits (use a numbered list);
5. Increase credibility with testimonials from your customers and / or experts;
6. Use subtitles to separate sections of the letter;
7. Tell the reader what is going to lose by not accepting your proposal;
8. Writes the offer so that your readers think is a real “bargain”;
9. Always offer a generous warranty;
10. Incorporates an incentive to respond quickly;
11. Always use a P. S., and
12. Always, always includes an order card. Tell them exactly, step by step how to order.
3 ideas to improve your promotions …
1. Record your best seller while selling a product to capture the key points used to sell from person to person. Duplicate this in your letter or notice to radio or television and you’ll have your best seller available at all times.
2. Create a box of examples – good advice cuts, collects good cards and brochures, ads that have used and you got good results. Collect information and good materials to avoid having to “reinvent the wheel” when you have to design a promotion. Do not just ask your customers to order based only on price and product name. Sell them the product in writing as if it were face to face, tell a story. Adapt successful letters and have a huge advantage over your competition.
3. Create a folder for analyzing the results of your promotions – keeps your cards and messages in the folder and writes the results obtained with each promotion. This will give you a record of all your promotions, and in the course of a few months you can begin to assess what were the most successful. Sometimes you will make changes to a promotion that worked, that will lower the response. If you keep a record, you can easily return to recreate the best.
How to Create New Revenue for Your Business by Direct Marketing …
Try to see your business as a machine to generate customers and uses direct marketing to sell more products to buy. There are 3 ways to use Direct Marketing to create new revenue for your business:
1. Sell more of your products to your own existing customers through new developments. Create packages of two, three or more products with incentives to buy now.
2. Sell other people’s products to your customer list – remember that the function of your business is getting new customers and sell more products and more often to customers who already have. Use the most of your resources to achieve higher profits: think of what else your existing customers buy or want to buy. The “information products” are excellent for this case. Make marketing of other products to your customer base using information products.
For example, if you’re a pharmacist sells books and videos on how to stay healthy, if you have a gym sells books on exercise and sports, if you have a toy store sells books on child psychology and other subjects that parents will be interested to know, if you sell trucks 4 x 4 promotes places where owners can go and be surprised with the response of the vehicle or sell books that teach them how to better maintain the 4 x 4 …
By selling other people’s products to your list of customers get a commission, thus generating new revenue and maximizing the use of your resources with minimal effort on your part. When advertising for other products to your list, try your card for example with 300 customers and evaluate the results. Segments the list into groups and try different cards with different groups. When you know which one works better, send it to the total list.
3. Sell your products, new or existing customer lists to other companies.
Your Map to Successful Projects in Direct Marketing …
Knowledge is the key to success. Check out these notes are intended to teach you how to properly direct marketing. And if you do not have a copy of Million Dollar Ebook Letters sure to order your copy immediately.
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