The idea of having to slog, save, suffering and sacrifice all your desires with the hope of being able to buy things or take a trip “some” days, is simply not acceptable to the younger generation of today. They do not like the idea of saving money and dying rich and that their children can enjoy their hard earned money. Today’s mantra is not just enjoying all the money we have now, but also to enjoy today and pay tomorrow.
And this is where financial companies come in. The funding is a big industry today, especially in the U.S. But this culture is most popular fast in countries like India, even where people were in the past, and many conservative in spending. Today one can finance virtually all commodities that can be sold. From two wheels to expensive cars, from computers to home, from education to the holidays, everything can be financed. There is only one name and there await a financier.
But with so many choices, what makes a person when he needs funding for something? Can he blindly sign on the dotted line? The answer is “no.” All finance companies, no matter how large, are essentially a businessman. And whatever you may want you to believe that their ultimate objective is for the benefit, do not be fooled. They, like any other business person, are there for their own good.