When started out around 1998 the concepts were different, one had “their territory” that was her website and was limited to the inside of the post and stopped counting. Today things are different. I do not believe in competition on the Internet, on the contrary I believe in co-operation, mutual aid, the leverage between people who are in the same industry and to assist each other to grow.
Very timely as the publication of content is essential that relates to its competitors and add value to them through the generation of content for their websites and they do the same. This creates a win-win situation because it is saving you time the owner of the website but then also increase the exposure of its contents and transfer to you all the confidence and credibility enjoyed by those competitors own. So it’s a mutual contribution.
If you see your competitors as potential allies and friends and get them to see it the same way you can dramatically accelerate the process of growing your business. Achieve results that would never have achieved working alone or in any case what would be achieved by years of effort rather than in record time.
In addition to all this should create other content distribution systems that will help further expose all the material you have to share with your audience for free and the best way to do it is not waiting for them to come to you but is that you go where they congregate.
In this regard I am referring to social networks. There are two main in my opinion to which you must pay enough attention and are namely: Facebook and Twitter. Even with today’s Web 2.0 you can paste the luxury of fully automated publications reflecting the content set free on their website within their Facebook and Twitter but this will cause any additional effort.
So in short …
You should be where your market and they are sometimes: visiting your site, other times where their competitors and other social networks, etc.. Etc. Well, then, regardless of where they go, they should find him there.