The good of a product, often exaggerated, what to sell more, but a product is always relative to other unfavorable factors. The anti marketing is a marketing strategy that is becoming in vogue, is based on honesty, clarity and objectivity.
Internet business in particular is an exaggerated valuation of a product, it creates new names for old shares with the sole intention of causing profits when these products or techniques can be learned without much expense.
In an environment where people demand respect for human beings and their environment, born anti marketing a type of marketing that is combined with corporate social responsibility, to provide consumers sufficient and timely information of a product.
Imagine telling a seller “With this product you can turn in my direction, but you can learn just as the information you give is in the public domain” What would you think internet as a customer? And most importantly, what would be your attitude?
Anti marketing The main feature is that “goes against the laws of marketing,” said the president of the Mexican Association of Marketing, Gustavo Cordero, who says that more and more companies use it.
An example I always see this on the packages of cigarettes “Smoking can cause cancer.” Another case is Sprite, with the campaign “the way things are” focused on a young audience tired of hearing fantastic stories about the power of soft drinks.