Once you have your web site and has designed products and services you want to sell, it’s time to enable it to be the meeting place for their virtual community. Must implement the necessary elements for you to make contact with every person that comes to your site.
Why is it so important to establish contact with people who come to their website for more information?
The answer is very simple: It has been shown that very few people buy to get a first website. Normally be exposed about 7 times a sales message to make the decision to buy a product. It is therefore vital to get emails from their visits to be able to maintain contact with them through newsletters and other messages. This will be forming a virtual community that literally constitute the life source of your page.
This is one of the mistakes that many web entrepreneurs make: They have a website and I get visits, but have not enabled a system to maintain contact with them. Then describe the 3 key ingredients you need to implement to form a virtual community as an expert look at it and, therefore, also have the desire to buy their products:
A. Create a Free Product
Today people are very reluctant to give up their emails. So we will offer some very attractive free product in return.
You must step into the shoes of their visits. They came to your site because they read something about you and were interested. It is highly likely to be looking for information that solves a problem or that gives them a specific benefit.
At this point do not know, have no idea what it is your page. Just saw something that made you press a link to your site. That alone is a great thing.
Now that they are there, what will they offer?
It is unlikely that you buy, and who do not know. However, if you offer a free gift that promises to clarify the doubts that have larger, they will not hesitate to leave their emails to get it. Once you’ve managed to get your mail, you can keep in touch with them to gain their trust and prove that you are an expert who can help further.
In practice, the free product can be a short ebook, report, audio, video or mini-course in the form of a series of written messages. Do not give something of little value. Remember that this is a sign of their knowledge, therefore, must be of high quality and should provide significant value to the lives of its visitors.
B. Install an Autoresponder
How can I receive email from visitors in a website?
There is software specially prepared for this work. They are called auto responders.
These are programs that:
• Allows design a registration form for your visitors
• After the emails stored in a database
• And allow to send messages to the database.
The messages can even be programmed in advance and are sent automatically to each of the subscribers to your list. It is also possible to use fusion codes that allow each message comes personalized with the name of each subscriber, as if they were sending yourself a personal message.
There are different autoresponders. One of the best known is Aweber. 1ShoppingCart is an electronic shopping cart also offers autoresponder service.
C. Write a Newsletter
Once you have set up your autoresponder, it’s time to write messages to communicate with your subscribers.
This can be done in two ways:
1. You can develop a series of automated messages
You can write a first message that welcomes to its subscribers, then explains how to use your site and what resources are available there, and they also can provide more information to position itself as an expert before them. Some Internet entrepreneurs also offer their products with automated messages.
You can even make a mini-course and offer it as free gift to all who subscribe to your page.
All these messages will start coming in automatically every person who subscribes to your list.
2. Newsletters and / or weekly emails:
You can also send weekly newsletters in which publishes the latest news, shares his life and offers valuable information to their subscribers.
You can also offer their products and make offers to their community.
These messages can range from a simple message to a very attractive online newsletter, written in HTML, with your company logo, images and various annexes that brighten up your reading. Believe me, I will come to love your autoresponder. It is a powerful means of contact you can stay constantly connected to their virtual community.